Client Profile
For over 65 years, MarkPack has been a reliable distributor of marking and packaging equipment and supplies. With a great team and process in place, it was time for MarkPack to revamp their logo and marketing materials to increase their market recognition and reflect their business professionalism.
MarkPack
Business Type: Distributor of Marking and Packaging Equipment and Supplies
Before
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Our first challenge was to design a more contemporary logo utilizing elements of past logos that allowed for a smooth transition from old to new. The stencil typeface was chosen to emulate a traditional, clean packaging and marking system. It was then integrated with an abstract representation of containing (diamond) that could be interpreted as a box, tape around a box, or printing on packaging.
Together FineLine and MarkPack focused on the unique selling points of MarkPack, their customer service. We developed a focused strategy based on this core strength and created a complementary identity. The new brand emphasized the quality products delivered with a friendly smile.
Solution
After reviewing MarkPack’s core services, business goals and unique selling points, FineLine created a marketing strategy plan which included the rebranding of MarkPack.
- Designed new logo & branding
- Custom photo shoot using both MarkPack’s employees and products
- Developed truck fleet graphics to launch the new brand
- Carried through new branding on stationery, catalog covers, clothing palettes, banner stands
- Created MiBiz ad campaign
Next Steps
- Website development - update current website with new brand standards
- Develop new brochure for prospecting
- Social media integration
- Identify industry trade shows for additional prospecting