Chicken Poop or Chicken Soup
An extremely wise creative director once said, “You can’t make chicken soup out of chicken poop.” Similarly, you can’t make a good website without good content.
The more you exercise, the better you feel. It would be awesome if we could all feel great and stay in good shape by doing nothing. Sadly, we all know this is unlikely, if not impossible. Marketing is very much the same. The more you promote your message out into the world, the more it comes back to you.
You are the core of your brand. A strong brand is built from a solid understanding of what makes you unique. All your branding elements (logo, tagline, colors, images) weave together like denim and form around you.