Project Details

Client

Campus West Apartments

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Project Brief

Campus West Apartments (CW) is a student community located across from Grand Valley State University. With increased housing competition, Campus West looked to us to develop a new brand in line with the Generation Z demographic. We researched and tested branding with this age group to ensure its relevance with their unique lifestyle.

Campus West Folder, Business Card, and Sign

More Details

The CW brand needed an update to be more engaging and modern. It now expresses an ongoing effort to enhance and support the tech-lifestyle of Generation Z residents. We merged the original identity’s strong “Campus” font treatment with a hand drawn “West” to provide an edge of fun.

  • Trademark (logo) redesign
  • Develop branding elements and color palette
  • Create brand guidelines
  • Research target audience – Generation Z
  • Outline key descriptive words and approved messaging
  • Roll out new branding across marketing and promotional collateral
  • Design vehicle graphics for the CW campus car, a VW Beetle
  • Branded hashtag


We have worked with Campus West on retooling their brand through several print applications. From a presentation folder that must resonate with both students and parents to dasher boards at the GVSU baseball stadium, Campus West maintains a consistent image to enhance their message.