HomeTown Pharmacy has grown to more than 40 locations across Michigan and Indiana. Their model allows them to maintain the personalized service of independent pharmacies with the competitive power of the corporate chains. They also maintain services beyond the retail pharmacy, incorporating long-term care, a compounding pharmacy, and durable medical equipment.
A rapid-growth business model requires accurate and nimble marketing strategy. For HomeTown, this has included significant website enhancements, print elements, and interactive strategies.
HomeTown Pharmacy was ready to transition to a mobile-friendly website for retail and long-term care customers.
HomeTown Pharmacy website’s structure and visual appearance were updated, clearly outlining new services offered. An easy-to-expand location-search module was integrated to allow users to find the nearest HomeTown Pharmacy. With 40 locations and growing, this area will continue to expand and change.
We've applied a cohesive branding scheme that balances through print advertising, sales materials, store displays, and trade show booths.
With stores throughout Michigan, HomeTown Pharmacy finds it effective to connect with their customers digitally as well. We produce targeted emails with seasonal features and product specials to targeted segments of their contact list.