Project Details

Client

JNA Group

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Project Brief

Johnson Newhof Associates came to us ready to rebrand to reflect a new stage in their company. Initially, they began as an architectural design firm in the 1980s. They've grown to offer design/build solutions for both residential and large-scale community developments. The new identity of JNA Group preserves their history and brand equity while simultaneously giving them a modern feel. This new branding was carried out through their website design and collateral materials.

JNA Business Cards, Letterhead, and Envelope

More Details

We assisted Johnson Newhof Associates, Inc. transition to JNA Group. It was important to retain their history, experience and brand equity with an updated visual. The icon continued to be a consistent branding element while the name transitioned to the acronym JNA.

This logo is contemporary and provides great design balance between all the logo elements. The typeface is strong, which compliments the icon. The icon is nested within the logo type providing a fun, yet solid relationship between them. The orange-brown brick color adds a splash of creativity and contrasts well with the cool gray-blue. This works well with the warm earthy colors in the color palette, which are similar to those used in their new office space.

  • Trademark (logo) redesign
  • Assist in renaming process
  • Develop branding elements and color palate
  • Create brand guidelines
  • Identify perceived and desired image
  • Roll out new branding across marketing and corporate collateral materials