Project Details

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Kohley’s Superior Water & Propane

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Project Brief

Kohley’s Superior Water & Propane has provided quality water conditioning systems and propane services for West Michigan since 1957. We began the relationship by transitioning traditional efforts (print ads & yellow pages) into online advertising tactics.

Kohley’s rebrand led to a complete facelift including exterior signage, vehicle graphics, website development and stationery. Seven years later, the annual plan includes website maintenance, monthly email campaigns, social media management, ongoing search engine optimization (SEO), trade show promotions, targeted direct mail, and much more.

We developed a website presence improving user experience by ensuring main services were easily located. All website content was reviewed to provide both customers and search engines with valuable information. This improved organic SEO and led to better Google search engine rankings.

With the new website in place, we created custom landing pages to work hand-in-hand with Kohley’s Google Adwords campaigns resulting in substantially improved new user traffic. We also developed a landing page for targeted Facebook ad campaigns. This resulted in an increase of Facebook awareness, page engagement, and traffic to the website.

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Kohleys Website for Tablet and Mobile

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We developed a website using responsive web design and improved customer experience. Users are now able to preorder products and easily engage with the company. Attention was also given to Search Engine Optimization and ongoing maintenance.

  • Assisted in content development and organization
  • Optimized content to be SEO-friendly
  • Provided technical support with domain/hosting accounts
  • Coordinated custom photo shoot
  • Customized website CSS to align with client branding
  • Added custom order forms
  • Created custom email marketing account, list, and opt-in for website
  • Integrated social media to increase engagement
  • Ongoing support through web maintenance, ensuring site security and improving SEO
  • Created landing pages for Adwords campaigns to substantially improve new user traffic
  • Developed a landing page for Facebook ad campaigns to increase Facebook awareness, page engagement and traffic to website

Kohley's has transitioned from basic print and Yellow Page ads to a complete marketing strategy that includes print pieces aligned with branding and campaign efforts in multiple channels. These efforts include geo-targeted postcards utilizing the USPS's Every Door Direct Mail option. ROI is enhanced by a simultaneous digital campaign with correlating messaging and targeting.


  • USPS Every Door Direct Mail postcards
  • Trade show booth and marketing materials with consistent branding
  • Print ads and billing inserts mirroring current campaigns in other channels

Kohley's has worked with us to build a comprehensive digital marketing game plan. Using a data-driven approach, the marketing strategy includes a mix of email campaigns, social media engagement, pay-per-click advertising, and landing pages.


  • Email campaigns for current specials, events and new services
  • Facebook presence to increase awareness and build relationships
  • Pay-per-click advertising through both Google and Facebook to enhance print efforts of Every Door Direct Mail campaign
  • Landing pages designed to increase conversions driven by pay-per-click traffic