Working with the Muskegon Lakeshore Chamber of Commerce, we identified the most unique aspects of this lakeshore community then showcased them visually with supported content. We were able to design a sales piece that encouraged the target audience to not only build their business in Muskegon but to build their lives here.
Also alongside the Chamber, we have been involved with the Watch Muskegon campaign as a committee member and marketing resource. The brand has been carried into billboards, print ads and digital campaigns. It's been exciting to be a part of the process for change in the perception of the county.