Quality Life Science Logistics (QLS) delivers pharmaceutical cold chain logistics that safely and consistently deliver the important load. The QLS brand needed to be clean and modern, expressing their family values and advanced technological strengths. We merged a destination icon with a liquid medical icon to quickly encompass the core goal of QLS.
Branding Solution Included:
- Trademark (logo) development
- Create brand guidelines
- Develop positioning statement
- Define color palette
- Roll out new branding across marketing and corporate collateral materials