Before we take on any
new client, together we
carefully evaluate
the strategic alliance.



Marketing Services

Strategic marketing
Annual budgeting/planning
Print management
Campaign/event advertising
Media relations
Press releases

Creative Services

Branding, Logo & Naming
Graphic design
Custom photography

Digital Media Services

Web design & development
WordPress & E-commerce web
Content development
Maintenance plans
Search Engine Optimization
Website analytics
Content Management training
Email campaigns
Social media marketing

Through brand development, strategic marketing, planning and follow-through... FineLine delivers. It’s a simple, yet effective plan.

FineLine is a boutique marketing firm located on the lakeshore of west Michigan. Core services include brand strategy, traditional advertising and digital/web based marketing to small- and medium-sized clients who desire to have a big business presence. All marketing is connected and every element in your marketing mix must work in harmony in order for it to work at all. If your brand, advertising, website or online presence are not working together, you will lose clients before you ever know they were even considering you.

We are a full-service marketing firm, and we mean “full-service.” Clients love us because we take care of them and consider their marketing success our own. Not only do we return calls and emails, we will stay on budget and deadline. Our team is small by design. The entire FineLine team will know your business goals, focus on your best strategic solution and celebrate your success.

Each person brings volumes of experience to the table and we can help with your next campaign. Call us if you are considering things such as: branding and logo work, E-news, website development, social media integration, search engine marketing, direct mail, tradeshow displays, product development, print advertising, brochure design and more.

Ask us about our CUSTOMER DISCOVERY PROCESS....Before we take on any client or new campaign, we'll take the time to detail your business background, unique selling points, target markets, audience demographics, products/services descriptions, marketing goals, growth areas and past marketing efforts.  This is a critical step to build a successful strategic and creative plan.