Project Details


Alloy Resources Corp

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Project Brief

The 90,000-pound capacity reverberatory furnace at Alloy Resources Corp turns metal into liquid hot magna (ok, liquid alloys used for manufacturing).

Alloy Resources Corp is Michigan's premier aluminum smelting operation, servicing the casting industry throughout the Midwest and one of seven integrated companies under the Port City Group corporate umbrella. FineLine designed/developed a new brand to apply to a website solution, stationery, sell sheet, and online advertisements.

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Alloy Resources Website for Tablet and Mobile

Alloy Resources Print Ads and Letterhead

More Details

The Alloy symbol and logo represents the new age of metal recycling, as well as their mission to reduce waste and emissions in the manufacturing footprint. This logo identity was developed to differentiate Alloy from the competition. This was accomplished by using a modern sans serif font paired with the strong color choices. This icon reflects the corporation’s mission of promoting recycling along with an environmental focus. We developed a newer (more precise) recycling symbol along with the bold “A” which creates a strong icon. We incorporated a metallic look to reflect the metals or elements that Alloy combines.

Alloy Resources Corp is Michigan's premier aluminum smelting operation, approached us they didn’t have a web presents. Our web development process is designed ensure the final website is not only the right solution but we make the process easy. We do all the heavy lifting and provide clients the web development experience they expect.

Web Solution Included:

  • Assisted in content development and organization
  • Provided technical support on domain/hosting accounts
  • Front-end website page design based on client branding
  • Provided content management system (CMS) training and guide provided
  • Ongoing support through web maintenance