Working with Altus, we identified unique selling points and product advantages for the Altus mobile and wall-mounted technology workstations.
“Care moves with Altus” was the message we used when developing their product catalog. Our target audience was nursing directors and healthcare managers. The mobile and wall-mounted technology workstations field is very competitive and positioning was the key to getting the products considered in the market.
A custom photoshoot captured impactful product photos in their medical environments to show clinician well-being at the point of care. The images were supported with concise messaging that highlighted the main product advantages and features.