Project Details

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Project Brief

Common Sense Dental continues to be a leader in developing innovative dental products. Our job is to support their product development efforts and maintain an ongoing national marketing campaign to dental professionals.

The annual plan includes product naming and logo development, packaging design, quarterly targeted direct mail, e-news campaigns, industry trade shows, website maintenance, Adwords campaigns and specialty public relations to the dental industry.

More Details

Common Sense Dental continues to see increases in web traffic and web orders. The shopping cart was upgraded and retooled and integrated with Google analytics and a product-based Adwords campaign.

Traditional selling methods (direct mail) are now integrated with better online sales tools (e-commerce website) and Adwords display campaigns that feature products and purchase specials. Key performance indicators are tracked through analytic reporting.

A combination of tactics has proven to be the best mix to drive sales and CSD brand awareness. A shop tab was implemented on their Facebook page, E-news campaigns support specials from direct mail efforts and tradeshows continue to drive awareness. The website remains the hub of activity and the cart tracks codes for redemption of specials from advertising efforts.

A recent anniversary sparked a logo revision to acknowledge their longevity in the industry. The CSD brand also supports product logos for their array of items from a LogiBloc to a FlexiWedge.

Using national, dentist-specific mail lists, FineLine continues to develop quarterly direct mail pieces featuring product specials to drive sales.