Every Woman’s Place provides services for victims of domestic violence and sexual assault. One in five women will experience violence or sexual assault in their lifetime. To address this critical need, EWP relies heavliy on local donations to help provide shelter, counseling, advocacy and support services. In addition to updating their website to a mobile-friendly platform, FineLine worked closely with EWP to develop a community campaign to raise $2.5 million in capital funds to renovate, repurpose and improve the main facility. Campaign elements included the creation of a campaign logo/branding, campaign materials and a video.
Every Woman's Place wanted to update their aging site to a CMS and mobile-friendly platform. This created an opportunity to update messaging and content organization. The secondary goals were to implement a calendar/event solution and changeable feature areas.
FineLine started the campaign with the development of EWP's Discover~Heal~Grow logo/branding. The warm color palette and Moving Forward theme was carried through the main pieces - donor folders, pledge cards and stationery (letterhead, thank you card). A specialty campaign booklet and video featured real-life stories of victims receiving assistance and moving forward.