Geerpres® has been a leader in cleaning equipment since the revolutionary downward pressure wringer was introduced in 1935. They have been innovating efficient solutions ever since with durable stainless steel carts, microfiber applicator systems, and more. Today, the Geerpres® goal is to get their products into healthcare environments. The building block is a strategic marketing plan, built to increase brand awareness and give their customers the tools to find not just products but cleaning solutions. An e-commerce website and targeted healthcare tactics (online and traditional) drive leads and sales forward.
After auditing the Geerpres® e-commerce website, we noted improvements could be made to the shopping experience. By utilizing categories and defining product attributes, we streamlined and simplified the customer’s journey from front page to checkout. Shoppers were able to find products more efficiently, and they were introduced to additional products or featured options.
This website solution utilizes a responsive website design and is optimized for desktop, mobile and tablet shopping. This custom WooCommerce installation features unlimited products and categories, a secure checkout, shipping management and order tracking.
We have refined the Geerpres® collateral to include strong branding through consistency and a more contemporary appearance. From their product catalogs to their print ads and tradeshow booth, the messaging remains harmonious to the overall brand.
As part of the strategic marketing plan, we enhanced the digital presence of Geerpres®. Using data-driven information, we developed a cohesive multichannel plan that includes email marketing, social media engagement, Google AdWords campaigns, and digital advertising through their distributor outlets.