Quality Life Science Logistics (QLS) delivers temperature-sensitive pharmaceutical supplies safely and consistently for the medical industry across the U.S. The QLS brand needed to be modern, but with an expression of family values paired with advanced technological services. We merged a destination icon with a liquid medical graphic to quickly encompass the core mission of QLS. This new branding was applied to various print and stationery items.
The new name and brand encompassed QLS's mission to be the industry leader in providing superior cold-chain transportation services to the Life Science, Pharmaceutical and Biotechnology markets. The modern, tech-style branding was applied to new stationery elements.
Branding Solution Included:
- Trademark (logo) development
- Create brand guidelines
- Develop positioning statement
- Define color palette