We have been involved with the Watch Muskegon campaign as a committee member and marketing resource. The brand has been carried into billboards, print ads and digital campaigns including social media and pay-per-click advertising. It's been exciting to be a part of the process for change in the perception of the county.
Watch Muskegon wanted to engage the community and increase awareness of Muskegon County as a tourist destination through a crowd sourcing campaign. We helped them create, promote and manage a contest that would run over Facebook and Instagram for a month. We started creating awareness prior to the launch of the campaign and through out its run with social media posts and Google AdWords.
The campaign encouraged fans to visit Muskegon in July 2017, take a picture and post it with a branded hashtag. Several thousand photos were snapped and posted which increased the reach of Watch Muskegon’s goal spreading the word that Muskegon is a great place to visit.